

COLLABORATION
Improve design projects through collaboration.
MAJOR PROJECTS
Feedback and Improvements
Each of the major development projects of the MADMANZ March branding was developed over four weeks per project. Each week, feedback was given to improve the material being produced and reflections were considered when the next week’s work was done.
These developments were made before asset delivery to avoid potential design pitfalls and to avoid spending essential funding on fixing easily avoidable errors, a tactic highly recommended by marketing strategy experts for maximum design effectiveness (Philips, 2020). The first impression a viewer gets will always be the most important, as the first few seconds of viewing can reveal whether a viewer feels disgust, boredom, or intrigue in the design, which determines whether the design is successful or ineffective (Whitenton, 2018). This process is also done to avoid various types of biases that could show up in the data if the focus group and ROI tests are done appropriately (Full Sail Online, 2024).
All sections will have feedback from the professional team and the A/B testing or focus groups for each project, as taking both into account increases design effectiveness while keeping the design team grounded and confident, increasing productivity (Demers, 2020). Each section will contain an officially instated critique and a self-reflection, each technically counting as a single “feedback.” The official critique will be labeled “Feedback” along with the number, and the self-reflection will be labeled “Self-Reflection” with a number label.

Cover for the MADMANZ Album
Click images in gallery or "Read more" to expand and view full Critique Notes
Specific notes on Changes Made/Actions Taken are shown in the galleries.
LOGO DEVELOPMENT
(Feedback 1-8)
MATERIAL CREATION
(Feedback 9-16)
STYLE GUIDE DEVELOPMENT
(Feedback 17-24)
WORKS CITED
Demers, E. (2020, September 5). The art of “Frankenstein-ing”: When and how to combine designs through rapid A/B
testing. Retrieved from Medium. Retrieved from https://uxdesign.cc/the-art-of-frankenstein-ing-when-and-how-to-combine-designs-through-rapid-a-b-testing-7ac97cedad05 .
Full Sail Online (2024). Week 2 case study: Testing design effectiveness. In Measuring Design Effectiveness. Full Sail
University. Retrieved October 13, 2024, from https://online.fullsail.edu/class_sections/186436/modules/779759/activities/4485963 .
May, T. (2023, October 6). The NBC logo: A history. Retrieved from Creative Bloq. Retrieved from
https://www.creativebloq.com/features/nbc-logo-history .
Novena, S. (2023, September 27). Street art and graffiti: expressing culture, creativity, and rebellion. Retrieved from Medium,
Philips, J., Fu, F.Q., Philips, P.P., & Yi, H. (2020, October). Part I: Why this is important. ROI in marketing: The design thinking
approach to measure, prove, and improve the value of marketing. McGraw-Hill. Retrieved from O’Reilly. Retrieved from https://learning.oreilly.com/library/view/roi-in-marketing/9781260460438/ch1.xhtml.
Phoenix, R. (2024, January 14). Rebellion to mainstream, and why not having one is the new trend. Retrieved from Medium,
Whitenton, K. (2018, June 17). How to test visual design. Retrieved from Nielsen Norman Group. Retrieved from



































